(i) monthly fees
The Devil asked God: “How are we going to get people to sell their souls?” And God said, “Easy. Get them to buy things they don’t need with money they don’t have, and then charge them monthly fees. With interest!” And the Devil said, “A double-bind?” And God replied, “Damned if you do; damned if you don’t.” “Credit?” And God said in his deep, hushed tone, balm to angels and lost spirits alike, “Interest.” And the Devil said, “I see. I see.”
(ii) keywords
The Devil asked God, “What is the keyword that holds the whole?” And God said, “No keyword, no tag.” And the Devil became anxious and asked, “But how shall we find what we desire on the search engines of hell?” And God said, “Stop searching, and you shall find.”